When creating a LinkedIn company page, it is important to keep in mind what your brand stands for and the reason for the LinkedIn page. The reasoning can vary from advertising new positions at your company to promoting an event to providing important business updates. Defining the reasons for the company page will tailor your profile to attract the right audience. There are three key areas in a business profile that are critical for attracting the target audience. The three key areas are the tagline, branded photos, and description.

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