Social Media Tools
Nowadays, social media is not a “post on the fly” type of business. When it comes to building a bold brand, there is a lot of time, effort and creativity that goes into each and every post, hashtag and photo you see on social. When you are executing your brand strategy, tools, such as the ones below, have been instrumental in keeping me organized.
These are my 4 essentials for executing social media:
Canva: not only do I have access to it on my laptop, but I can also carry all my graphics and visuals around with me via my phone.
Grammarly: this is an add-on to my google account that checks all the grammar and spelling errors for me across all platforms I use. When I’m writing captions all day, this is a lifesaver!
Google Docs: I brainstorm and do all my caption writing in google docs. It is easy to share with clients and I have access to all docs on my iPhone should I need to update or add anything on the fly.
Facebook Business Suite. This is a great free tool to use for Facebook and Instagram scheduling. It is easy to use and you can schedule carousel and video posts as well.
Bonus: Paper Calendars: Although there is a calendar on Facebook Business Suite, I prepare to write out, by hand, each post’s date and time so I can visualize what the week will look like. There are different applications online that allow for this, but there is something about writing it out by hand that allows me to focus more.
The greatest tool for executing my social media strategy and my clients is being able to use each tool on my laptop and have access to it on my phone. There are so many different programs out there that can keep you and the brand organized but these ones have worked for me.