About.

I’m Kailey Cardwell, the founder of Social Mirror Media. Someone once asked me, “How will people know my business exists?” My answer was, “Well, have you told them?” As simple as it sounds, tactful communication is crucial for getting businesses noticed. My background is in business economics — a key part of which comes down to marketing. 

I’ve worked with many businesses across Central Alberta. Those businesses all have one thing in common: they have a powerful brand but needed a little boost. That’s where I come in. I make businesses shine by getting a nuanced understanding of their customer, brand, and services and then share that information with consumers.


Portfolio

  • Stealth Hockey Development Ltd. is a development camp that is based in Calgary, Alberta. The owners requested a website that’s easy for parents to navigate — and we delivered. We created a camp registration and payment experience that was straightforward to clients and easy to manage from the business side.

    Stealth

  • Taber and District Health Foundation raises funds to support priority equipment purchases and programs within the Taber Health Centre and facilities in the outlying area. Since we started managing their socials and e-newsletter, we have doubled their post reach and have steadily increased their subscribers. This has resulted in the Foundation’s swiftly completing over four major projects and three very successful fundraising events.

    TDHF

  • RE/MAX Real Estate (Leduc) is a small, locally-owned RE/MAX brokerage located in Leduc, Alberta. They required an informative website with added specific details. Social Mirror Media was able to deliver a website that marketed the brokerage while providing valuable real estate market information to the consumer. From there, we have harnessed a very strong Facebook and Instagram presence, doubling the social channel’s followers and engagement, all in 2021.

    RE/MAX

  • Starting in 2024, Red Light Recovery is a cold, red light laser therapy treatment. They focus on joints, muscles, open wounds, acne, etc. Their goal is to get you back to physical activity as quickly as possible. We created their social media channels, focusing on Instagram and Facebook at this time and will be managing these accounts going forward,

    Click Here

  • Kelline Solutions Ltd. is a business in the Edmonton, Alberta region that provides property guides for real estate agents and insurance/restoration professionals. The client asked for a visually descriptive website that would grasp the nature of the business and we did just that. We created a visually appealing and bold website that would capture the ideal customer.

    Kelline Solutions

  • Korked U-Vin was one of the first ferment on-premise u-bottle in Alberta. It was vital that they had someone updating their website, social channels, and newsletter while also consulting on social media best practices. Social Mirror Media provided them with tools and examples to continue on their social media path in a fun, exciting way to foster a community of like-minded people, who love wine.

    Korked

  • Chantilly Lingerie and Swimwear Boutique provides bras, underwear, sleepwear, swimwear, and shapewear to women of all sizes, they just needed a hand getting their social channels going. We provided the basic tools for their social media journey to begin, such as quality photographs, how to provide updates, and prioritize marketing. Since then, they have consistently used their social channels, even hosting a contest to gain support in the community.

    Chantilly