Building a Business LinkedIn Profile

Looking for the best way to optimize your LinkedIn bio? First and foremost, this is not to be confused with your personal LinkedIn page. While you can utilize these tips on a personal profile, a separate post will be made covering those of you who are looking to boost your individual brand, not a business. 

When creating a LinkedIn company page, it is important to keep in mind what your company stands for and the reason for the LinkedIn page. The reasoning can vary from advertising new positions to promoting an event to providing important business updates. Defining the reasons for the company page will tailor your profile to attract the right audience. There are three key areas in a business profile that are critical for attracting this audience. The three key areas are the tagline, branded photos, and description. 

 

When creating a tagline, try to keep it consistent with other social media platforms and the information that is provided on your website. For instance, it can be the brand’s catchphrase, specific services you offer, or a line combining the two. You have 120 characters so be concise but informative. Once this is completed, you will be prompted by LinkedIn to complete a few steps such as location, industry, company size, etc. Don’t skip this part as it is extremely important in building your brand and gaining trust. According to Hubspot, on average LinkedIn pages that are completed get 30% more views. 

Adding a logo and a cover photo is critical to gaining trust and brand recognition among your audience. The ideal size for your logo is 300x300 px and the cover photo is 1120x191 px. When choosing a cover photo, ensure that the photo represents the brand, even choosing a photo that is on your website is a good idea. The best cover photos showcase your branding efforts. 

Now, the description is the hardest part. You are given 2,000 words to pull in your audience so you have to make them count. Include all relevant and important information that pertains to your brand and ask yourself the following questions to help guide this next step: 

  1. Who is my audience and what is their pain point? 

  2. Where do I want my company to go? 

  3. What is the brand’s ethos/values? 

  4. How is my brand different?

  5. What products/services do I provide? 

Incorporate the answers to these questions in your description along with any updates such as important dates and events. 

After that, you have set up your profile but of course, the work is never over. Linking employees, creating a posting schedule, updating information, and associating with a minimum of 3 hashtags are valuable assets to get the most out of your business LinkedIn page.


Want to have someone review your profile? Email socialmm.kailey@gmail.com and we will take a peek and suggest any edits for your LinkedIn profile for free.

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